1725 South New Hope Road
Gastonia, North Carolina 28054


"God's ability to create perfect design into all things shows in teeth and is fascinating. A smile is both intricately complex yet simple. The dual nature of form following function guides our practice philosophy. When teeth are healthy, stable, and functioning well they are beautiful."               -- William Kelly III, DDS

Health is Beautiful!Porcelain Veneers by Dr. Will Kelly

Dr. Kelly’s artistic and technical skills are an essential component in creating esthetic, healthy smiles. When look, feel, and function are being considered everything needs to be perfect: a committed dentist with extensive training and routine experience in complex cases who has partnered with a meticulous, premium dental laboratory. Most importantly the dentist needs great hands and a trained artistic eye. Dr. Kelly is dedicated to excellence in esthetic dentistry and has created dazzling smiles for many of his patients. He is committed to learning at the best institutions for continuing education and maintains friendships and a professional network with leaders in dentistry throughout America. Dr. Kelly considers his Laboratory Technician, who is designated a Master, a partner in the process for creating beautiful ceramic dentistry. If you are interested in creating an irresistible smile, Dr. Kelly and his restorative team help you make it happen!

So, What is Cosmetic Dentistry?

The 1990s were coined “The Golden Age of Dentistry”. Materials and techniques advanced significantly and patient’s interest and attitudes toward dentistry changed as procedures became more attractive in nature. As this material technology and knowledge integrated into many dental practices, some patients demanded esthetic solutions to undesirable treatment results like metal fillings, crowns with dark edges, and unattractive solutions to missing teeth. Many general dentists added “Cosmetic Dentist” to their title because of their ability to create more visually pleasing results in routine treatment. Other dentists took the cosmetic craze to an extreme and treated the demand for beautiful smiles to another level differentiating into heavily self-promoted cosmetic practices that where exclusively geared toward “makeover” dentistry.

Modern Esthetic Restorative Care

Fast forward to today. Just making white and metal-free dentistry is not enough to meet patient expectations or for dentists to utilize the full potential of what is available. Today the term "Cosmetic" is falling out of favor, with its connotation that it only covers up problems. Many of the high profile cosmetic boutiques lost their focus on dentisty as health care.  Dr. Will Kelly provides dentistry with results that exceed patient's expectations for a "prettier" smile by focusing on esthetic criteria but also restoration of function. With more realiable, stronger porcelain and composite materials, "white, metal-free" dentistry is better than ever. Dental implants are now the standard of care for missing and severely damaged teeth. Dr. Kelly regards your health as the primary criteria for success. He has learned that a comprehensive restorative process leads to a beautiful, healthy, and esthetic result. Dr. Kelly believes in testing the comfort, feel, and compatibility of your bite and teeth rather than “one size fits all” and “out of the box” cosmetic dentistry. Before beginning a restorative or reconstructive case, Dr. Kelly designs the case at his lab bench with the aid of models, photos, and information he has gathered from his patients to be sure goals and expectations are met. Dr. Kelly maintains a membership in the distinguished American Academy of Cosmetic Dentistry.

Some procedures he utilizes to enhance smiles are:

  • Ceramic Veneers
  • Metal Free Crowns
  • Implants
  • Cosmetic Dentures
  • Bridges
  • Teeth Whitening
  • Gum Lift
  • Tooth Contouring

To see real patient example of these procedures please visit our Smile Gallery

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American Dental Association           American Academy of Cosmetic Dentistry            Pankey Institute Alumni